Search Engine Optimisation (SEO)
We help businesses earn visibility in organic search through keyword research, on-page optimisation, useful content and technical improvements, measured against real business goals.
Technical SEO
We make sure search engines can crawl, index and understand your website, fixing the technical issues that hold visibility back and protecting it during redesigns and migrations.
The Foundations Search Depends On
Technical SEO is the part of search engine optimisation concerned with how a website is built and served, rather than what it says. It makes sure search engines can find every important page, understand how pages relate to each other, choose the right version to show and present your content well in results. At TechBiz Digital, we audit and improve the technical health of websites, so the effort invested in content and authority is not wasted.
Great content cannot rank if search engines cannot reach it. A misconfigured setting can hide a whole section of a website, duplicate versions of pages can split visibility, and slow, unstable pages frustrate visitors and weaken performance. These issues are often invisible to the people running the site until traffic falls.
Technical SEO is one part of our wider search engine optimisation service, available on its own for websites that need a technical review, a fix programme or migration support.
When You Need Technical SEO
Before and after a redesign or migration
the moments when visibility is most at risk.
When organic traffic drops
without an obvious explanation.
When important pages are not indexed
or the wrong pages appear in results.
For large or complex websites
such as online stores with filters, multiple languages or thousands of pages.
When pages are slow
or perform poorly on mobile devices.
When launching a new website
so it is crawlable, indexable and fast from the first day.
What a Technical SEO Engagement Covers
Technical audit
a full review of crawlability, indexing, site architecture, performance and markup, with issues prioritised by impact.
Crawl and index management
robots.txt, meta robots directives, XML sitemaps and handling of low-value pages.
Canonicalisation and duplicates
making sure each piece of content has one preferred address that search engines recognise.
Redirects, broken links and migrations
fixing chains, loops and broken links, preserving value from old addresses, and supporting site migrations with redirect mapping, pre-launch checks and post-launch monitoring.
Site architecture
navigation, internal linking and URL structure that make important pages easy to reach.
Page speed and Core Web Vitals
diagnosing what slows pages down and recommending improvements, working with our website development service where needed.
Mobile usability
checks that pages work and display properly on phones.
Structured data
schema markup for organisations, products, articles, breadcrumbs and other relevant content types, with location details for businesses that also need local SEO.
International SEO
where in scope, hreflang and site structure for multilingual or multi-regional websites.
How We Run Technical SEO
Crawl and Collect
We crawl your website and review data from Google Search Console, analytics and server logs where available.
Diagnose
We identify issues, assess their effect on visibility and separate critical problems from minor improvements.
Prioritise
We produce an action plan ordered by impact and effort, written so your developers can act on it directly.
Implement and Verify
We work with your developers, or ours, to implement fixes, then verify each change on the live site.
Monitor
We monitor crawl data, indexing and performance, catching new issues before they cause damage.
The Value of Technical Health
Fixing technical issues allows search engines to find and understand all of your valuable content, which can unlock visibility that was being held back. Faster, more stable pages improve the experience for visitors as well as search engines, supporting engagement and conversions.
Technical SEO is also about protection. A carefully managed migration can preserve years of search visibility that a careless one would lose. Regular monitoring means problems introduced by updates or new features are found quickly, rather than after months of lost traffic.
Many technical SEO recommendations are only as good as their implementation. We write recommendations in terms developers can act on, with examples and clear acceptance criteria, and we review changes in a staging environment before they go live wherever possible. For websites built or maintained by our own team, technical SEO checks become part of the development process, so new features launch without introducing new problems. Ongoing website maintenance and support keeps those standards in place over time.
Once the foundations are sound, content and authority can do their work. Our core search engine optimisation service builds visibility on top of technical health, and AI search optimisation extends structured, accessible content to AI-powered search. Explore all of our marketing services.
Frequently Asked Questions
Questions About Technical SEO.
What is technical SEO?
Technical SEO covers the aspects of a website that affect how search engines crawl, index and interpret it, such as site structure, page speed, mobile usability, redirects, canonical tags, structured data, sitemaps and robots directives. It is the foundation that allows content to be found.
How do we know if our site has technical SEO problems?
Common signs include important pages missing from search results, traffic drops after a redesign, slow pages, many errors in Google Search Console or several versions of the same page appearing. A technical audit identifies the specific issues and their impact.
Can you implement the fixes or only identify them?
Both. We provide prioritised recommendations that your developers can implement, and our development team can make the changes directly if you prefer. We check every fix once it is live.
Can you help with a website migration?
Yes. Migrations are one of the riskiest moments for search visibility. We map old addresses to new ones, plan redirects, check the new site before launch and monitor closely afterwards to catch problems quickly.
What are Core Web Vitals?
Core Web Vitals are measures Google uses to assess page experience, covering loading speed, responsiveness to interaction and visual stability. They are one of many factors in search and also strongly affect how visitors experience your site.
Does structured data improve rankings?
Structured data helps search engines understand your content and can make pages eligible for enhanced results, such as product or breadcrumb information. It is not a direct ranking boost, and eligibility for rich results is decided by the search engine.
What does a technical SEO audit include?
A technical SEO audit checks how well search engines can crawl, render and index your website: site structure, indexing, page speed, Core Web Vitals, mobile usability, redirects, duplicate content, structured data and security, with prioritised fixes.
How much does technical SEO cost?
It depends on your website's size, platform and condition, and whether you need an audit only or help implementing fixes. We confirm the scope and price after an initial review.
Why is my website not showing in Google?
Common causes include pages not being indexed, settings that block search engines, technical errors, thin or duplicate content, a new site with little authority or strong competition. A technical review identifies the actual cause on your site.
How does technical SEO affect AI search?
AI search features and assistants can only use content they can access and understand. Fast, crawlable pages, clear structure and accurate structured data make your content easier for both search engines and AI systems to read and reference.
Keep Exploring
Related Services.
More marketing services from TechBiz Digital, starting with those that work best alongside Technical SEO.
AI Search Optimisation (AEO/GEO)
We help businesses become easier for AI assistants and answer engines to understand and reference, through clear content, structured information and a consistent presence online.
Analytics & Reporting
We set up accurate tracking and build clear reports and dashboards, so you can see which marketing activity produces results and make decisions with confidence.
Digital Marketing Strategy
We help businesses decide where to focus their marketing, with a clear plan for audiences, channels, messages, budgets and the measures that show what is working.
Local SEO
We help businesses appear when nearby customers search, through Google Business Profile optimisation, consistent local listings, genuine reviews and useful location pages.
Social Media Marketing
We plan social media marketing that serves real business goals, choosing the right platforms, shaping the content mix and running campaigns that build awareness and enquiries.
Social Media Management
We run your social media channels day to day, planning content calendars, publishing posts, responding to your community and reporting on what is working.
Content Marketing
We plan and run content marketing that earns attention: a strategy built on your customers' questions, an editorial plan, distribution across channels and clear measurement.
Content Writing & Copywriting
We write clear, persuasive copy for websites, articles, products, adverts and emails, researched properly, written in your brand's voice and shaped to help readers act.
Search Engine Marketing (SEM/PPC)
We plan paid search strategies that put your business in front of people actively searching, deciding where to advertise, what to bid on, how to budget and how to measure return.
Google Ads Management
We set up and manage Google Ads campaigns across Search, Shopping, Performance Max, Display and YouTube, with accurate tracking and ongoing optimisation of every account.
Meta Ads Management
We plan and manage Facebook and Instagram advertising, combining audience strategy, tested creative and reliable tracking to reach people who are likely to become customers.
Email Marketing
We plan, design and run email marketing that people want to open, from newsletters and campaigns to automated journeys, built on permission-based lists and good deliverability.
Conversion Rate Optimisation (CRO)
We help more of your visitors become customers by researching where and why they hesitate, testing improvements carefully and keeping the changes that make a real difference.
